lane bryant + cacique

Lane Bryant / Cacique - Proof Of Concept

Created for a leadership applicant for Lane Bryant + Cacique, this is a Proof of Concept or pitch presentation including spring campaign handle, graphic approach and type treatment, photography direction/inspiration, homepage expression and an example of a product story.

What was my role? Art Director + Designer: supported leadership applicant by designing into reinvention of brand identity kit, pulling image selects, and designing into presentation overview and marketing assets.