masstige installs

Marketing Concept / Campaign Development Installs

Created for Bath & Body Works, part of our process for developing a campaign begins with creating an immersive storytelling presentation and install. Here’s a look at a brand initiative buildout with an emphasis on fragrance, masstige and wellness presented to executive leadership.

What was my role? Art Director: led internal + external creative teams from the beginning phases of concept / design through install, collaboration on budget priorities working with x-functional leaders.