photo concept + art direction
Photo Concept + Art Direction - Additional Samples
Created for Bath & Body Works, below are photo art direction samples for a variety of seasonal campaigns. Included shows concept to final expression.. basically my brain to execution onset and selects for final art release.
What was my role? Creative Director/Art Director + Designer: began by pulling initial swipe to influence big picture campaign vision for photography expression, photo rendering/concepts either directed or designed by me and then influencing final execution for photo direction for seasonal campaigns. I’ve specified my role with examples below for additional context. Hope you like!
Image Left: Final Select Photography Asset, Image Right: Photo Concept Rendered Asset, Image Reel: Additional Concept Renderings
What was my role? Art Director + Designer. Responsible for patterning to inspire what the vision for the collection launch could look like and then rendered into multiple concepts to help to define how the brand would shoot and kickoff to creative director and photographer.
All Images: Final Select Photography Asset, Image Reels: Inspiration Swipe/Production Prep + Shot List
What was my role? Lead Creative Director. Responsible for initial concept to onset shoot through to final launch.
Images Left: Final Select Photography Asset, Images Right: Photo Concept Rendered Asset, Video: Final Campaign Video
What was my role? Concept Creative Director. Responsible for patterning to inspire what the vision for the collection launch could look like and then creative directed multiple concepts with Graphic Designer to define how the brand would shoot into and kickoff to creative director and photographer.
I’ve also include how this influenced my role creative directing CG animated campaign video with external vendor.
Image Grid: Final Select Photography Assets
What was my role? Creative Director. Responsible for creative directing and developing multiple concepts overseeing shot lists with Sr. Designer to define how the brand would shoot into and kickoff to internal leadership, social strategy, stylist and photographer.
I creative directed onset, made final image selects through to final release and output for social platforms.
Image Left: Final Select Photography Asset, Image Right & Below: Photo Concept Rendered Assets, Video: Final Campaign Video
What was my role? Art Director. Responsible for patterning to inspire what the vision for the collection launch could look like and then photographed comp bottle and creative directed multiple concepts with Sr. Designer to define how the brand would shoot into and kickoff to creative director and photographer.
Image Left: Final Select Photography Asset, Image Right: Photo Concept Rendered Asset, Image Reel: Additional Concept Renderings, Video: Final Campaign Video
What was my role? Creative Director. Responsible for patterning to inspire what the vision for the collection launch could look like and then photographed comp bottle and creative directed multiple concepts with Sr. Designer to define how the brand would shoot into and kickoff to creative director and photographer.
I’ve also include how this influenced my role creative directing CG animated campaign video with external vendor.