moxy

Moxy - Brand Test Launch

Created for Bath & Body Works, Moxy was a test collection and brand targeting a younger demographic, including tone of voice & look and feel, brand identity exploration x3, type treatment, brand photography & video direction, and instore marketing.

What was my role? Creative Direction + Design: led internal + external creative teams from the beginning phases of concept through to test store launch, collaboration on execution and budget priorities working directly under x-functional executive leaders.