social photo direction

Social Photo / Video Art Direction

Created for Bath & Body Works, the below samples feature social photo & video art direction for multi-seasonal collections or campaigns along with total number of impressions.

What was my role? Art Director: led internal + external creative teams from the beginning phases of creative, collaboration on strategic priorities working with x-functional leaders, managing shot list and pre-production creative kickoffs and directing on-set crew and approving final image selects.