video concept + art direction

Video Concept + Art Direction - Additional Samples

Created for Bath & Body Works, below are video art direction samples for a variety of seasonal campaigns. Included shows concept to final expression.. basically my brain to execution onset and output for final art release.

What was my role? Creative Director/Art Director + Designer: began by pulling initial swipe to influence big picture campaign vision for video expression, video treatment and scripts, storyboards to boardomatics/animatics either illustrated/designed/written or directed by me with internal and external teams in turn influencing final execution for video direction for seasonal campaigns.