you, reimagined.

You, Reimagined. - Print + Digital Concept Campaign

Created for Bath & Body Works, You, Reimagined. is a spring omni marketing concept campaign made up of multi-channel expressions including concept swipe, instore to digital marketing, and video.

What was my role? Creative Director: led internal + external creative teams from the beginning phases of concept through to final handoff, collaboration on budget priorities working with x-functional leaders.